The Japanese company bought a Norwegian trike maker. Yamaha is confident that the acquisition of BrudeliTech will help increase sales and profits of the company by expanding its three-wheeled portfolio and attracting new customers.

Despite the fact, that in 2017 Yamaha increased its sales by more than 10%, the Japanese powerhouse appears to be exploring new opportunities.

BrudeliTech was founded in 2001 by Geir Brudeli, who is also the company’s only full-time employee. & In February 2003, Brudeli completed its first full-scale prototype, based on the Polaris Trail Blazer ATV. Then BrudeliTech joined forces with renowned design firm Hareide Design Norway to create a new concept, which attracted attention with its stylish look. The finished product, the Brudeli 625L, was presented at EICMA 2005. Soon after that some investors got on board and BrudeliTech began working on the production version. This new machine was based both on the KTM 690 Supermoto and the first 625 prototype. It was named the Brudeli 654L Leanster and was equipped with a 654.7-cc four-stroke engine with 63hp at 7,500rpm. The maximum speed was 100 mph(160 km/h).

In 2010, the business was restructured, and Geir Brudeli became the company's sole owner. A few years later, the workshop and equipment were damaged by fire, which surely set the company back. This continued until 2017 when Yamaha bought BrudeliTech.

With the relatively recent introduction of Yamaha’s three-wheeled Niken, the company is clearly interested in production of three-wheeled motorcycles. It is unclear what Yamaha’s intentions are in this segment at this point. But details will become evident later.